Marketing is a field which requires many tools. They range from traditional tactics such as print advertisements to modern strategies such as email marketing and social media. No matter the kind of marketing employed, all successful marketing campaigns have one thing in common: a clear understanding of the needs of the intended audience.
Marketing insights assist marketers in shaping their strategies and tactics to meet the needs of their customers and also inform future initiatives based upon measurable data and feedback. These insights are what differentiate an expert marketer from the crowd.
The most effective way to gain consumer insights is through open, honest and open communication with your customers. You can employ a variety of tools to gather this feedback, including surveys online as well as social media comments and interactions, telephone or face-toface customer interviews, and feedback boxes on your website or in the store.
Insights are usually gleaned from outside influences as well as your own market research and competitor analysis. For example, a drinks company could discover from market research that consumers are choosing to stay at home more on weekends due to the current economic situation. This could lead them to cut down on ad spending and concentrate on how their product can be a part of the time spent with friends and family instead of going out.
The most effective method to maximize ROI is to utilize insights to create marketing campaigns that resonate with your audience. Contact WebFX’s expert team at WebFX to begin putting together your perfect marketing plan today!